VE cosmetics was born out of a love of make up and trying to find makeup that I would be happy to put on my skin.
I spent a long time reading into the ingredients of makeup brands and wondering what I was putting on my face and why all the chemicals were needed. I also used to get really concerned between the cross over of ingredients and animal derived ingredients. I didn't want to wear crushed beetle on my eyes or beef/pork fat on my lips so i decided to launch a brand where no animals would be harmed in anyway.
I do not condone testing on animals and therefore being able to wear products that I can 100% say no animals were harmed in the process of making them is ridiculously important to me. I also do not believe an item cannot be 100% cruelty free if it is not vegan (how can something that contains parts of dead animals but be cruelty free?)
VE cosmetics promises:
I can confirm that all products supplied to my customers are not tested on animals. I do not conduct/commission or condone any animal testing or purchase supplies from any company that tests on animals. No products sold as of my launch date (01.06.15) will use ingredients that have been tested on animals, and the final products will not be tested on animals, nor sold in countries where animal testing is permitted by law.